Adam Smith, answered from the texts and cited to the page.
The proposition is precise and its limits are part of it. In a commercial society each man depends on the cooperation of multitudes whom he cannot befriend, and he obtains it not by appealing to their benevolence but to their self-love: it is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.1
Directing his industry to its most profitable employment, each intends only his own gain, and is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention.2 The end is the annual produce of the society, its opulence — and it is often promoted more effectually when the man does not intend it than when he affects to trade for the public good.
But mark the frame around the claim. The self-interest that coordinates is self-interest pursued within the laws of justice, which every man is free to pursue his interest only so long as he does not violate. Where justice is absent, or where the merchant's interest diverges from the public's — as in every proposal of a new law or regulation of commerce that comes from that order — the invisible hand does not operate, and the proposal ought to be examined with the most suspicious attention. The doctrine is a claim about a well-framed market, not a providence that sanctifies whatever the powerful contrive.3
But man has almost constant occasion for the help of his brethren, and it is in vain for him to expect it from their benevolence only. He will be more likely to prevail if he can interest their self-love in his favour, and shew them that it is for their own advantage to do for him what he requires of them. Whoever offers to another a bargain of any kind, proposes to do this.The Wealth of Nations
In proportion as the value of this produce is great or small, so will likewise be the profits of the employer. But it is only for the sake of profit that any man employs a capital in the support of industry; and he will always, therefore, endeavour to employ it in the support of that industry of which the produce is likely to be of the greatest value, or to exchange for the greatest quantity either of money or of…The Wealth of Nations
The interest of the dealers, however, in any particular branch of trade or manufactures, is always in some respects different from, and even opposite to, that of the public. To widen the market, and to narrow the competition, is always the interest of the dealers.The Wealth of Nations
The single most famous idea in the history of economics and the most contested. The neoclassical tradition formalized it as the First Welfare Theorem (competitive equilibria are Pareto efficient); the Chicago School (Stigler) read Smith as the prophet of self-interested markets and minimal government. The revisionist scholarship (Emma Rothschild's Economic Sentiments, 2001) notes that Smith used the phrase exactly three times across his whole corpus, never as a general principle, and argues it was a mildly ironic figure rather than a doctrine. Amartya Sen has insisted that Smith embedded the market in a framework of justice, trust, and sympathy that the self-interest reading strips away. The debate is now less about whether Smith said it than about what the powerful have made him mean.