George Campbell, answered from the texts and cited to the page.
Eloquence is the art by which discourse is adapted to its end. Since its ends are to enlighten the understanding, please the imagination, move the passions and influence the will, the rules must be drawn from an account of those faculties and of how each is affected.1234
I can assure you from my own experience, that when there is a proper choice of persons, an entire confidence in one another, and a real disposition to be mutually useful, it is one of the most powerful means of improvement that I know.Lectures on Systematic Theology and Pulpit Eloquence, pp. 349–350
Every speech hath, or ought to have, for its professed aim, either to enlighten the understanding, to please the imagination, to move the passions, or to influence the will. The first of these may be subdivided into two others.Lectures on Systematic Theology and Pulpit Eloquence, pp. 351–353
Of the four sorts of discourses now enumerated it may be observed in general, that each preceding species, in the order above exhibited, is preparatory to the subsequent, that each subsequent species is founded on the preceding, and that thus they ascend in a regular progression.Lectures on Systematic Theology and Pulpit Eloquence, pp. 355–356
This was the idea of Lord Verulam, perhaps the most compreljoMsive genius in philosophy that has appeared in modern times. 13ut these are not the only arts which have their foundation in tlie science of human nature. Grammar, too, in its general principles, has a close connexion with the understanding, and the theory of the association of ideas.The Philosophy of Rhetoric
The organizing principle of the whole work and its claim to be a philosophy of rhetoric rather than another system of precepts.