Sun Tzu, answered from the texts and cited to the page.
All warfare is based on deception. When able to attack, seem unable; when near, seem far; hold out baits, feign disorder, and strike where you are not looked for. The general who disdains stratagem as beneath his honour does not spare his men; he spends them.123
By means of these seven considerations I can forecast victory or defeat. 15. The general that hearkens to my counsel and acts upon it, will conquer:—let such a one be retained in command! The general that hearkens not to my counsel nor acts upon it, will suffer defeat:—let such a one be dismissed! 16.The Art of War
In war, practise dissimulation, and you will succeed. [In the tactics of Turenne, deception of the enemy, especially as to the numerical strength of his troops, took a very prominent position. ] Move only if there is a real advantage to be gained.The Art of War
Hiding order beneath the cloak of disorder is simply a question of subdivision; concealing courage under a show of timidity presupposes a fund of latent energy; masking strength with weakness is to be effected by tactical dispositions.The Art of War
The book's most notorious doctrine; charged with making war a school of dishonesty and corroding the honour that restrains it.